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If the placebo effect works because the belief triggers a biological response then this is formally equivalent to a standard model of decision-making under uncertainty.  Whenever a decision-maker will optimally condition his decision on the realization of information, then the expected value of learning that information is positive.

Related articles

• The Placebo Effect (healnowtherapyhypnosis.blogspot.com)

AN INTRODUCTION TO THE SCIENCE AND ART OF PROFESSIONAL SELLING DURING OUR DARK ECONOMIC CRISIS

The core of the first seminar on November 10^th shall be the following:

• Why is selling the answer?
• Am I a good fit for the sales profession and vice versa?
• Where should I work and what to look for?
• Why do the majority of salespeople fail to achieve consistent economic stability?
• Why will I be an exception and achieve financial independence?
• If Yogi Berra had been a salesman instead of a Hall Of Fame Catcher he would have said earning more than simply a living as a salesman is 90% above your shoulders and the other half (Yogi was never good at math.) is not what you say, but how you say it.
• Grading yourself before you begin training is the first step toward economic stability, and ultimately financial independence.
• A system for the art and science of successful sales.
• You cannot learn to hit a baseball in a seminar…

Professional Sales Training Seminar For Those Who Are Either Inexperienced, Or Experienced Without Achieving Their Goals, Or Those Seeking Only Change In Their Lives

• When

10 November 2011
Thursday Night
8 to 8:45 P.M.

• Where: 

Community Room A

Kathleen Clay Edwards Family Branch Library

1420 Price Park Rd.

Greensboro

[Near Jefferson Elementary School and Guilford College]

• Limited Seating
• No Reservations
• No Fee

• Contributions accepted, but neither expected nor encouraged

• Only those willing to stay the course, go the distance need attend. 
• Rankin and Redmond's intent is to help those who actively help themselves. 
• We are unable to give you fish, but we can make you better fishermen.